NZXT focuses on what really matters to the user.
Their cases are optimised for ventilation, the cabling is designed to stay tidy, the Kraken has been doing its job in water cooling for years, and the CAM software centralises monitoring and RGB without any hassle.
All this creates a coherent whole for building PCs that stand the test of time: quiet, powerful, upgradeable, and with a sleek look. In short, a stable machine where you remain in control, for comfortable gaming.